Your ads have answers. AdWhy finds them.
AdWhy uses AI to analyze your video ads frame-by-frame — identifying which creative elements drive ad performance, and telling you exactly what to do next.
You know which ad won. Imagine knowing exactly why.
The Media Buyer's missing piece
Your best-performing ad hit 3.5x ROAS. You can see it in the dashboard. But what made it work — the hook? The pacing? The product shot at 0:04? Imagine having that answer in seconds instead of hours of rewatching.
The Designer's clarity gap
"Make more like this one." Designers deserve better direction. What specifically — the lighting? The music? The text overlay? With precise creative analysis, every brief becomes actionable.
The bridge between data and creative
Ad platforms show you the scoreboard. AdWhy shows you the playbook — turning ad performance data into specific, actionable creative strategy for your next winning ad.
"It worked. But... why?"
"Now I know exactly what to do next."
From black box to blueprint.
Three steps to creative clarity.
Connect
Link your TikTok or Meta ad account — or simply upload your videos. We pull your creatives and performance data automatically.
Decode
Our AI watches every frame, identifying hooks, scenes, text, pacing, and 15 key creative elements that drive ad performance.
Act
See which elements drive conversions — and get specific recommendations for your next winning ad. From ad analysis to action in minutes.
Connect
Link your TikTok or Meta ad account — or simply upload your videos. We pull your creatives and performance data automatically.
Decode
Our AI watches every frame, identifying hooks, scenes, text, pacing, and 15 key creative elements that drive ad performance.
Act
See which elements drive conversions — and get specific recommendations for your next winning ad. From ad analysis to action in minutes.
Built for the teams that make ad performance their mission.
Powerful creative analysis tools for performance marketers, creative strategists, and brand teams.
Element-Level Insights
Stop ranking ads. Start ranking elements. See which hooks, scenes, CTAs, and visual treatments actually drive your ROAS.
Frame-by-Frame Drop-off
Overlay audience retention curves on your video timeline. AI pinpoints exactly where — and why — viewers leave.
Smart Brief Builder
Turn winning patterns into actionable briefs. One click to generate data-backed creative direction for your team.
Visual Intelligence Engine
15 key creative elements detected automatically. From UGC vs. studio to hook type, pacing, text overlays, and emotional tone.
Cross-Platform Insights
Compare how the same creative performs across Meta and TikTok. Optimize for each platform's unique audience behavior.
AI Creative Strategist
Get AI-generated "next test" recommendations based on your ad analysis data. Know what to build before you build it.
Others show you the scoreboard. We show you the playbook.
| Tool | Strength | What they don't do |
|---|---|---|
| Motion | Best-looking data reports | Doesn't explain why an ad worked |
| Foreplay | 27M+ ad inspiration library | Doesn't analyze your own ads |
| MagicBrief | Best brief collaboration workflow | Doesn't provide data-driven creative recommendations |
| AdWhy | Analyzes your ads, tells you what to do next | — |
AdWhy is not another dashboard. It's where ad performance data becomes your next creative strategy.
Free Beta Access
Full access during beta period — no credit card, no commitment.
Shape the Product
Your feedback directly influences the roadmap. Build the tool you actually need.
Locked-in Pricing
Early adopter pricing locked in forever. Join now, save later.
Powered by Google Gemini AI for fast, accurate video creative analysis.
Be first to know why.
Join the waitlist for early access to AdWhy. Be among the first to turn creative guesswork into creative science.